2020 – art direction, photography, editing, graphic design and motion design – in collaboration with camille tan
for this school project, each group of students had to imagine a limited edition of an object sold by ikea with two imposed themes. both product and themes were randomly drawn and different for each team. the trio composed was ullkaktus (ikea’s entry level pillow), the theater and jealousy.
the concept was to personify all the objects and to let them interact around the fact that the pillow is one of the objects we spend the most time with during our lives. to diversify this campaign, part of the instagram visuals were centered on seeing ullkaktus grow up and evolve.
2020 – art direction, photography, editing, graphic design and motion design – in collaboration with camille tan
for this school project, each group of students had to imagine a limited edition of an object sold by ikea with two imposed themes. both product and themes were randomly drawn and different for each team. the trio composed was ullkaktus (ikea’s entry level pillow), the theater and jealousy.
the concept was to personify all the objects and to let them interact around the fact that the pillow is one of the objects we spend the most time with during our lives. to diversify this campaign, part of the instagram visuals were centered on seeing ullkaktus grow up and evolve.